Creating Imagery for Greater Ideas
Creating Imagery for Greater Ideas
It’s been a challenge for cannabis companies to advertise in any traditional sense, especially in video form. We co-wrote & produced Weed Snobs ourselves (with the writer/director, David Olson), shot it in Tom’s (WH Founder) downtown LA apartment, and took it to Weedmaps to release it on their platform. The video got incredible reception ( Adweek Article;- about 500k views in the first couple days) without any kind of paid media-push. The video also performed better than anything on their channel aside from an Afroman music video that they put a ton of budget into.
